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If you're running a medical practice, law firm, real estate team, or home service business, you've probably noticed something: your competitors are showing up everywhere with video content. Not just any video - short, snappy clips on Instagram Reels, TikTok, and YouTube Shorts that seem to get more engagement than your carefully crafted blog posts ever did. Here's the reality: short-form video is no longer optional for service-based small and medium-sized businesses (SMBs). I