Convert using the 7/11/4 Rule
- Maria Terziski
- Jan 21
- 1 min read
Most service pros don’t need more content—they need a system that actually builds trust.
That’s where the 7-11-4 rule and episodic content come in.
In my latest Reel Talk article + vlog, I break down:
• Why “going viral” rarely leads to real clients
• How 7 hours, 11 touchpoints, and 4 platforms change your strategy
• How to turn your expertise into a binge-worthy series your ideal clients actually follow
If you’re ready to stop posting at random and start programming your content like a show, this one’s for you.
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