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YMCA
Capturing Wellness, Community, and Growth
CHALLENGE
The YMCA was relying heavily on static posts that failed to capture the energy and impact of their programs. As a result, community awareness and engagement on Facebook and Instagram remained low, with many members unaware of new offerings or upcoming events.
SOLUTION
To revitalize their social presence, we developed a dynamic video strategy featuring program series, trainer and member spotlights, and on-trend, story-driven content with strong calls to action. Within the first two months, this approach drove a 60% increase in website traffic from Facebook and Instagram, leading to higher visibility and program sign-ups.
57%
BOOST IN LINK CLICKS
279%
BOOST IN CONTENT INTERACTIONS
35%
BOOST IN FOLLOWERS
ALL PROJECTS
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