VAGABOND BOTANICAL
Blooming Reels on Instagram
CHALLENGE
As a small business owner, Vagabond Botanical was already stretched thin. With limited time and resources, their social content mostly consisted of static images and unedited video clips — posted without a clear message or content strategy. While the passion was there, the execution lacked consistency and direction, making it hard to build meaningful engagement or communicate their full value.
SOLUTION
Outsourcing their video strategy to The Reel Factor gave Vagabond Botanical the clarity and consistency they needed. We crafted organic video campaigns that not only elevated their presence in the local community but also structured their messaging around events, product drops, and brand storytelling. The result? Purposeful, value-add content that created more engagement, boosted visibility, and gave their audience a reason to keep watching — and showing up.
22%
INCREASE IN ENGAGEMENT
15%
BOOST IN SOCIAL MEDIA FOLLOWERS
5%
LIFT OF ONLINE STORE ORDERS