SERVICES
THE 5/5 VISIBILITY METHOD™
Our proprietary 5/5 Visibility Method™ combines polished 'reels' with authentic 'reals'—strategic video content that builds authority and creates genuine connection with your ideal clients.
EVERY CAMPAIGN DELIVERS
5 Polished "Reels"
Studio-quality videos that showcase your expertise and build authority
5 Authentic "Reals"
Client-filmed, professionally edited content that gives the feels and creates connection
Strategic Direction
Weekly content prompts and creative briefs aligned with your business goals
Professional Polish
All content receives expert editing, branding, and optimization
OUR 5/5 VISIBILITY PROCESS
STEP 1 : Strategy Deep Dive
Define your message, goals, and 3-month content roadmap
STEP 2: On-Location Production
2-3 hour filming session at your location for polished content
STEP 3: Client Content Creation
You film authentic moments following our strategic prompts
STEP 4: Professional Editing
We transform all footage into conversion-focused content
Delivery & Strategy:
Receive polished videos plus next campaign direction
FAQ
The 5/5 Visibility Method is The Reel Factor’s signature approach to getting your brand seen, heard, and remembered online. Each campaign delivers 5 vertical videos and 5 story-style clips — all tailored to your voice, audience, and goals. Our method simplifies your content game while amplifying your reach. One campaign. Ten pieces of content. Real visibility.
Great question!While they may sound one of the same, there's a bit of strategy behind each:
Reel (up to 60 seconds)
-
Purpose: To grab attention, drive discovery, and spark engagement.
-
Style: Hook-driven, entertaining, or educational — optimized for platforms like Instagram Reels, TikTok, YouTube Shorts, and LinkedIn.
-
Example: A behind-the-scenes tip, a customer testimonial, or a trend-savvy value drop.
Story-Style Video (15–30 seconds)-
Purpose: To build connection, reinforce messaging, and drive clicks or actions.
-
Style: Casual, conversational, and often first-person — like you’re talking to a friend. These are ideal for Instagram Stories, LinkedIn updates, email embeds, and ad retargeting.
-
Example: A personal insight, a follow-up to a Reel, or a quick teaser for an upcoming offer.
-
The 5/5 format refers to our standard campaign package:
- 5 Reels (up to 60 seconds each)
- 5 Story-Style Videos (15–30 seconds each)
This gives you a high-performing blend of content that builds visibility and trust, the two pillars of growth on social.
Can it be adjusted?
Absolutely. The 5/5 model is our strategic baseline, not a rigid rule. We can scale up or tweak the format depending on your goals, content needs, or platform focus.Using a monthly video campaign like the 5/5 Visibility Campaign is one of the easiest ways for small businesses to create consistent, high-performing video content without managing it all in-house.
Absolutely — we know things don’t always follow a perfect schedule. While the 5/5 Visibility Campaigns are designed to be monthly for momentum and clarity, we’re happy to stagger or overlap campaigns during your agreement term if needed. As long as the total number of campaigns is fulfilled within your contract period, you’re good. We’ll also provide posting tips so you can roll out your content for maximum impact.
Pricing depends on your agreement length. Prices start at:
-
One-time campaign: $2,200
-
3-month retainer: $1,900/month
-
6-month retainer: $1,750/month
-
12-month retainer: $1,500/month
Each campaign includes 5 short-form vertical videos and 5 story-style clips, professionally filmed, edited, and optimized for platforms like Instagram, TikTok, YouTube Shorts, and LinkedIn.
-
Yes, you retain control of your social accounts and posting schedule. We deliver fully edited content with suggested posting dates and tips to help you get the most out of your campaign.
Short-form video is one of the fastest ways to grow brand awareness and engagement. Our campaigns help business owners show up consistently on the platforms their customers are using every day.
Absolutely. Businesses using video grow revenue 49% faster than those that don’t. Social platforms favor video in their algorithms, making it the best medium to increase visibility, trust, and conversions.
Not necessarily! While we love helping you show up authentically, we can also shoot product footage, voiceovers, interviews, testimonials, or behind-the-scenes b-roll—whatever best fits your brand.
Standard filming sessions are 2–4 hours depending on your package. We use your shoot time efficiently to capture enough content for an entire month’s worth of Reels and social clips.
We offer both! Local clients get in-person filming, but remote clients can opt for content coaching, script writing, and editing support using self-recorded footage. We’ll guide you every step of the way.
Vertical videos under 60 seconds, behind-the-scenes content, customer testimonials, quick tips, and educational content all perform well. Our 5/5 Campaigns are tailored to leverage these trends.
Yes! We love helping brands expand into episodic content, YouTube series, and podcasts. Whether you're ready to launch your show or need help planning a full video series to support your brand authority, we can develop and produce your long-form format from start to finish.
This is typically scoped as a separate project or added onto a higher-tier monthly engagement.